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art direction

'Such a positive environment to explore mediums freely, the classes are super packed with knowledge - I just wish the session was longer!
Get your creative mind flowing at Artpocket  - It’s been my happy place.'


Donna, Art Direction, December 2020
During each 10 week Art Direction course you will be guided through the creative process and you will develop a body of creative work that is personal to you and demonstrates your own ideas and responses to the project theme.   

We have termly themed courses (see below) running throughout the academic year, that can be undertaken individually or as a continuing programme of study. 


Art Direction is a course that is accessible for all levels and abilities, our cohorts include individuals wanting to come and join in for leisure and personal wellbeing, those who are looking to progress onto further or higher education as well as people who have perhaps studied creative subjects in a past life and are wanting to refresh their skills and knowledge.

Stage 1:  EXPLORE 

Within the first 5 weeks of the course you will be introduced to a range of media and processes that may include; print, drawing, painting, textiles and 3D techniques.  You will be supported in the development of these skills and will produce a body of work which responds to a given theme.  You will be introduced to creative practitioners that are relevant to the theme and encouraged to explore these further and continue to gather visual research away from the studio.

Stage 2:  NAVIGATE 

Throughout this stage you will focus on the development of media and materials that interest and excite you.  You will further develop and extend work made in the first stage and explore ideas and concepts that are personal to you.  You will participate in group discussion and 1-1 tutorials in order to broaden your ideas and approach to your work and develop confidence in talking about your creative practice.

By the end of the course, students will have covered all the fundamental skills within the creative process and achieved a thematic body of work that demonstrates personal ideas and approaches.

Students that have completed 'art direction' have progressed onto FE and HE courses, creative employment or self-employment.
Picture
Collect
Tuesday 20th September 2022
(no session 25th October)
10-2, 10 weeks, £350
​
Tutor: Hannelore Smith
​

Many artists collect or respond to collections within their work; We will look to some of these artists and explore the methodologies they employ. Over the ‘explore’ phase you will respond to a collection of objects that are pertinent to you and make a range of responses to them using drawing, 2D and 3D techniques. You will delve deeper into what your collection might symbolise, connections the objects may have with one another or other objects, people or places.

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Picture
Abstract
Tuesday 10th January 2023
​(no session 14th February)
​10-2, ​10 weeks, £350

Tutor: Hannelore Smith
​
Using observational drawing as a starting point, we will employ a range of techniques to create abstracted images. Throughout the 'explore' phase, you will translate your imagery using a range of 2D and 3D processes including printmaking, textiles and 3D relief.  During the explore phase you will be introduced to a range of artists that create abstracted artworks.

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Picture
Habitat
Tuesday 18th April 2023
​(no session 30th May and 20th June)
10-2, 10 weeks £350

Tutor: Hannelore Smith
​
 
What is a habitat? 
We will explore human and natural habitats throughout this course.
We will record our own immediate habitats; our homes, streets, cities and towns and documenting domestic daily life. we will also look to nature, the environment and the impact that humankind is having on the world around us. We will look to a range of artists that explore ideas related to the theme. 


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